Objective:
Support the brand’s refreshed identity by building a robust social content library and creating engaging campaigns that drive awareness, social engagement, and purchase intent.
Client Background:
Tres Agaves is a premium tequila and mixers brand known for authentic craftsmanship and vibrant flavors. The brand targets cocktail enthusiasts, culturally engaged consumers, and beverage connoisseurs, blending tradition with playful, shareable social storytelling.
Work & Strategy:
- Original Photoshoots & Content Creation: Directed multiple seasonal and evergreen photoshoots, producing a rich visual library in collaboration with photographers.
- AI-Enhanced & Social-Friendly Content: Generated high-quality AI visuals and crafted witty, shareable social media content.
- Influencer & Campaign Strategy: Collaborated with lifestyle influencers to extend campaign reach and create culturally relevant content.
- Content Strategy & Optimization: Developed a comprehensive social content strategy integrating posts, paid media, and influencer campaigns for maximum engagement and visibility.
Results:
- Built a new media library with 2,000+ lifestyle and product assets for use across social media and marketing properties.
- Engagements: 50K (+120% YoY)
- Impressions: 26M (+2,522% YoY)
- Followers: 81K (+163% YoY)
- Significant growth across all key metrics demonstrates the effectiveness of integrated social, paid, and influencer campaigns.
Disclaimer:
This case study is presented for portfolio purposes to showcase professional skills and experience. Client names and trademarks are used for illustrative purposes only and do not imply endorsement or permission.
Sarah Waltz
CEO
"Elevated our social presence over the years, combining high-quality visuals with playful, engaging campaigns that resonate deeply with our audience.”