Our Story

How We got here

Our journey began with an undeniable truth: the conventional agency model is fundamentally obsolete in the age of AI. The traditional creative process cannot meet the current market demand. Content creation is now algorithm-driven, and the proliferation of AI-generated content will only manufacture more noise. The modern challenge for brands is clear: how do we cut through content saturation? The solution is to rebuild the service framework from the ground up, based on a deep understanding of AI-driven principles.

This intense curiosity and yearning for efficiency marked the beginning of our global exploration. We operate dynamically across Shenzhen (the frontier of Asian tech innovation), New York (the hub of global branding), and Italy (the heart of European design). This intentional global footprint and cultural fluency allow us to create solutions that are both culturally rich and algorithmically efficient, the very foundation upon which we help brands achieve true distinction.

Creative Minds

Our builders

Tracy
SHI
Founder & Creative Director 
Based in NYC / Shenzhen
Blends two decades of creative experience with a bold visual instinct and insight into human psychology, shaping brand stories into unforgettable creative experiences.
gaetano
rossiello
AI Researcher & Adviser
Based in NYC
Bridges cutting-edge AI research with brand strategy, blending expertise in large language models and reasoning systems to uncover niche markets with precision and intelligence.
the clients

THAT TRUST

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Successful Projects

Discover
Phase

We explore your brand’s core, audience, and goals to lay the foundation for strategic clarity.

01

Define
Strategy

We craft a unique positioning, voice, and messaging system that guides all creative decisions ahead.

02

Our work  Process –

Our work  Process –

Design
System

We create cohesive visual elements that express your brand’s identity across all key touchpoints.

03

Deliver
Impact

We launch the brand experience with precision, ensuring it connects and resonates with your audience.

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