Guo Pei Couture

Objective:

Guo Pei has over 30 years of success in China, but the overseas market was a completely new world. Studio Q’s goal was to translate her couture heritage into a compelling, internationally appealing identity, amplifying her influence in the U.S. and positioning her as a globally recognized luxury brand.

Client Background & International Achievements:

• First and only Chinese couturier invited by the Fédération de la Haute Couture et de la Mode (FHCM), presenting ten consecutive collections at Paris Haute Couture Week.
• Dressed Rihanna in a golden-yellow couture gown at the 2015 Met Gala, gaining unprecedented international attention.
• Exhibited at the Metropolitan Museum of Art in New York and collaborated with top cultural institutions worldwide, including SCAD FASH Museum, Sotheby’s, and the Victoria & Albert Museum.
• Recognized as one of TIME 100 Most Influential People in the World (2016).
  

Our Work & Strategy:

• Branding & Website: Designed a refined logo and immersive bilingual website showcasing 10+ couture collections, exhibitions, and editorial storytelling.
• Social Media & Content Creation: Produced over 200 pieces of original photography and video content; executed campaigns across Instagram, Facebook, Twitter, and YouTube targeting high-net-worth individuals and fashion audiences.
• PR & Media Outreach: Secured coverage in 15+ top-tier fashion publications, generating 50+ million impressions.
• Exhibitions & Private Events: Conceptualized and executed 5 U.S.-based exhibitions and VIP events, engaging over 1,000 influencers, collectors, and cultural partners.

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Results:  

• Crafted a refined logo and immersive bilingual website, showcasing 10+ couture collections.
• Produced 200+ original photography and video pieces, boosting U.S. social media followers by 250% in six months.
• Executed PR campaigns across 15+ top-tier publications, generating 60+ million impressions.
• Conceptualized and hosted 5 U.S. exhibitions and VIP events, engaging 1,000+ influencers, collectors, and cultural partners.
• Positioned Guo Pei as a globally recognized luxury brand, demonstrating expertise in taking high-end Chinese brands overseas and creating measurable impact across media, social, and high-profile events.

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Disclaimer:

This case study is presented for portfolio purposes to showcase professional skills and experience. Client names and trademarks are used for illustrative purposes only and do not imply endorsement or permission.

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